Evidence, then the write

Every field change comes with the sentence that caused it.

Actualcast records the call, drafts the deal updates, and shows the quote and timestamp behind each one. Your rep approves in under a minute. Nothing reaches HubSpot on its own.

Recording and evidence extraction work today. The review queue and the write back to HubSpot are being built now, and early access opens with them.

Works with
HubSpotZoomGoogle MeetTeams
Review queue
Northwind renewal
Amount confirmed, $48,000written
Close date00:18:42
March 14February 28

Realistically we cannot sign before our board meets, and that is the second week of March.

Priya Raman, buyer
ApproveenterEditReject2 of 6
The gap

Reps do not update the CRM after calls. You run the business on what is left.

What was said, Tuesday

Realistically we cannot sign before our board meets, and that is the second week of March.

Priya Raman, buyer

Send the security questionnaire over and I will get it to our infosec lead this week.

Priya Raman, buyer

Procurement will want a second vendor quote, that is just policy here.

Dan Whitfield, buyer
What the CRM says, Friday
Close date
Feb 28, four days ago
Next step
empty
Decision process
empty
Contacts engaged
1, single threaded
Stage
Contract sent

Three material facts were said out loud. None of them made it into the system your forecast is built on.

One minute a call

Your reps stop typing. The CRM still gets updated.

Updates land in a queue with the evidence attached. The rep reads, presses a key, and moves on. Rejecting writes nothing. Approving twice writes once. This is the part being built right now, and early access opens when it lands.

Move j kEdit eApprove enterReject xUndo u
Review queue
4 pending
Northwind renewalclose_dateMarch 14

Realistically we cannot sign before our board meets, and that is the second week of March. · 00:18:42

Approve
Northwind renewalnext_stepSend security packet before Friday

Send the security questionnaire over and I will get it to our infosec lead this week. · 00:31:07

queued
Cedarline expansionamount$48,000

If we add the second team it is another twenty seats, so call it forty eight thousand. · 00:24:11

queued
Harbor & Lane pilotstakeholderMei Tanaka, VP Finance

Mei runs the budget on this, she will want the annual number before anything moves. · 00:12:56

queued
100%

Of written facts carry the quote and timestamp they came from. No exceptions exist in the schema.

0

Fields written to your CRM without a person approving them. There is no code path that skips the review.

1

Keystroke to approve an update once you have read the line behind it.

Built to be checked

Built so you can check its work.

Audit trailBuilding

Every write will be attributable

Each change will record who confirmed it, when, and the line of transcript it came from, so the history on any deal can be pulled. The evidence and the timestamp behind each fact are already stored, which is the half that has to be right.

Mar 14Close date moved to March 14
Mar 14Next step set, security packet
Mar 14Competitor mention rejected
Never invented

No quote, no field

If a claim cannot be located in the transcript it is dropped rather than guessed. Blank beats wrong.

Setup

Connect HubSpot and a calendar

Two authorizations. External meetings get a bot by default and any meeting can be switched off.

Security

Least access, encrypted at rest

The narrowest CRM permissions that do the job, and OAuth tokens encrypted at rest rather than stored as text.

HygieneBuilding

Deals that have gone quiet

Flags for no next step, no activity in 14 days, a close date in the past, and single-threaded deals.

Where this is

Half of this is running. Half of it is not.

Everything above describes the product being built. This is the honest split, so you can decide whether it is worth your time yet.

Working today
  • Recording meetings through a bot that joins the call
  • Transcripts stored with speaker turns and timestamps
  • Deal facts extracted with the quote and timestamp behind each one
  • HubSpot and calendar connected, deals synced
Being built
  • The review queue where a rep confirms each fact
  • The confirmed write back to HubSpot, with its audit trail
  • Deal hygiene flags and the inspection dashboard
  • Billing, and a flow to delete an organisation's recordings on request
Planned pricing

One plan. Priced per rep, not per seat you forgot to remove.

What it will cost when billing opens. Nothing is chargeable today and there is no card to enter. Early access is free, and you can connect a sandbox portal rather than production when it starts.

$29per rep, per month

$24 billed annually

  • 12 recorded hours per rep each month
  • Overage at $1 per hour, shown before it bills
  • Unlimited deals and members
  • Full audit trail and evidence on every write